About

Our Story At the heart of our story is a seed
It is the source that brings life to the fruits and flavors cherished by people of all ages. And so, our story is rooted in our love for Fruits.
Mission & Vision To inspire the global consumption of fruits through a well developed range of premium quality beverages and delicious products.
We aspire to become the leading global producer of fruit based beverages and products.
Founding Partners CEO Taha M. Bawazeer & MD Najmaldien Al-Anesi are highly esteemed professionals who worked together to establish FRUTENZA .. Discover their backgrounds.
Diversity & Inclusion We pride ourselves in our ability to accommodate and celebrate multiple approaches and points of view.
The culture that we are meticulously building is a culture where difference is valued.
Our Values Quality, Innovation, Passion, Curiosity, Commitment, Integrity & Gratitude